![]() ![]() High Noon partnered with Barstool Sports on May 4, 2020, to gain brand exposure “Unlike the malt-based and artificially flavored offerings that are currently dominating the Hard Seltzer category, High Noon is made with real vodka, real juice, has low calories, low ABV, low sugar, and is gluten-free,” added West. The spirit-based hard seltzer is made from real vodka and real juice, as opposed to other brands in the market which commonly use malt liquor and sugar. High Noon answers the increasing demand for beer alternatives driven by health and ingredient-conscious consumers looking for low-calorie, more session-able beverages.” “In creating High Noon, we decided to approach the concept of Hard Seltzers in an entirely different way. Moreover, some of its well-known wine brands include André and Carlo Rossi.īritt West, the Vice President and General Manager of Marketing for E & J Gallo Winery, said in the press release for its launch: It is the largest family-owned winery in the world that distributes spirits and wines in more than 110 countries. Ernest and Julio Gallo | Courtesy of Wine Spectator The winery was founded in Modesto, California by brothers Ernest and Julio Gallo in 1933. On May 1, 2019, E & J Gallo Winery announced the launch of its hard seltzer brand, High Noon, in 32 states of the United States. E & J Gallo Winery launched High Noon Spirits Company on May 1, 2019, as its hard seltzer brand Hard Noon Spirits is owned by E & J Gallo Winery, which is the largest family-owned winery in the United States. ![]()
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